What to do when an AI answer gets your company wrong

Ask an AI tool about your company and you may get a wrong address, an old price or a service you never offered. Below: finding where the error comes from, what to fix on your side, and what Turkey's data protection authority (KVKK) says when the error involves personal data.

1. Find the source of the error

There are three possibilities, and each has a different remedy:

To tell them apart, ask the same question in several products and several times, then look at the links and citations in the answers. Where a product shows which page an answer relied on, search that page for the wrong sentence. If no page has it, the model's inference is the likely cause. This is our own method and it does not give a certain diagnosis.

Generative AI makes mistakes. Google's AI Overviews help page says the feature "may provide inaccurate or offensive information" and that it "can and will make mistakes". KVKK's November 2025 guide calls such errors "hallucinations": output that does not match reality but looks plausible.

2. Fix your own side

• If the wrong fact is on your page, correct it and show the update date on the page.
• If you removed old pages, redirect them to the new page with a 301 instead of leaving a 404.
• State the correct facts in plain text with a clear sentence: address, price, scope of service. For short answer blocks see our short answer guide.
• Keep company details consistent in your Organization schema: Organization schema for a company site.
• To track how AI answers mention your brand: brand visibility in AI answers.
• If your name or domain changed: the rebrand and domain move checklist.

A fix does not reach an AI answer instantly. For products that use search we expect the answer to change once the page is recrawled, but we found no source documenting this. When information that came from training data will change is unclear.

3. Get a third-party error corrected

From the site's contact page or its publisher, send the wrong sentence, the correct version and evidence of the correct fact, such as your own page or an official record. If nothing is corrected, you still hold the correspondence.

4. Use the product's feedback route

The routes we verified:

• Google AI Overviews. According to the help page, if an overview is unhelpful, inaccurate, biased or otherwise problematic, you click "Report a problem" and choose a category. The feedback you send includes your most recent search query and its results.
• Gemini Apps. Give feedback on a response with "Bad response" below the answer. To report a response for legal reasons, there is a "Report legal issue" option in the menu under the response. Button names may differ with your interface language.

For ChatGPT and Perplexity we could not verify a route for reporting a wrong answer from an official page. OpenAI's help and privacy pages returned a 403 from our environment. Perplexity's privacy policy opened but only mentions correcting account data, not reporting answers. So we do not list steps for these two. Check the product's own help page.

5. If the error concerns a person: KVKK

KVKK's November 2025 "Generative AI and Personal Data Protection Guide (15 Questions)" says the following:

• Law No. 6698 defines personal data as any information relating to an identified or identifiable natural person. The definition covers a natural person. A company itself or its price list falls outside it (our reading). A wrong fact about a named person, such as an owner, an employee or a doctor, may fall inside.
• Article 11 gives everyone the right to apply to the data controller and ask for correction when their data is processed incompletely or incorrectly.
• The guide says the principle of accuracy and, where necessary, being up to date applies to generative AI output as well, and that sharing wrong or misleading personal information can harm the people concerned. It also states that data subject rights extend to information contained in model outputs.
• The guide admits that the structure of these systems can create practical difficulties in exercising those rights.

According to KVKK's application and complaint pages, the process is stepwise:

1. You apply to the data controller first. You cannot complain to the Board without exhausting this route.
2. If the application is rejected, the answer is found insufficient, or no answer comes within 30 days, a complaint to the Board is possible.
3. The complaint period is 30 days from learning the controller's answer and in any case 60 days from the application date.

Which company counts as the data controller depends on the case. The guide devotes a separate section to how controller and processor are determined. The decision to apply depends on the case.

Frequently asked questions