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Research

Open-data research and case studies. Every figure has a date and a source, and the method is written out so anyone can repeat it.

Open-data research

Measurements across many sites, with the sample and the date.

  1. Report

    Three tools scored the same 10 sites: why the scores disagree

    Three GEO audit tools measured the same 10 sites and their rankings agreed anywhere from 0.19 to 0.70. Causes: scope, scale, bot access gates. Small sample.

  2. Report

    We tested our own brand with 30 questions: 0/15 on category queries

    We asked ChatGPT, Gemini and Perplexity 30 questions. On category queries our brand appeared in 0 of 15 answers. Asked by name, it varied a lot by engine.

  3. Report

    Why 11 of 30 sites could not be measured: firewalls and scanners

    11 of 30 Turkish sites could not be measured in the first round and 7 answered the scanner with 403. What unmeasured means and how to test your site.

  4. Report

    Are Turkey's biggest websites ready for AI? We measured 30

    We checked the homepages of 30 Turkish sites in 8 sectors for AI readiness: 6 block at least one AI bot, 10 have llms.txt, and a stale date is the top issue.

Case studies

One project, what was done and how it was built.

  1. Case study

    We scanned our own site: 21 signals are open on ruesandora.com

    On 18 October 2026 we scanned our own site with Ruescan: score 86, 21 of 188 signals open. Which ones are open, what we fixed in a week, how to read the report.

  2. Case study

    How we built our bilingual EN/TR site: hreflang, redirects, language detection

    English at the root, Turkish under /tr/, 301s in a _redirects file, hreflang with x-default, a narrow language redirect, git-based lastmod and IndexNow.

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