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Guides, measurements and case notes on search, AI answers and AI agents. Every piece shows when it was published and last updated.

  1. Case study

    How we built our bilingual EN/TR site: hreflang, redirects, language detection

    English at the root, Turkish under /tr/, 301s in a _redirects file, hreflang with x-default, a narrow language redirect, git-based lastmod and IndexNow.

  2. Guide

    Robots.txt for AI bots: who to allow

    Search bots, training bots and user-triggered fetchers from OpenAI, Anthropic, Perplexity and Google, with robots.txt examples and the CDN layer to check.

  3. Guide

    Running AI agents with a checker

    How we run AI agents: a lead splits the work, each agent works on its own git branch, a separate checker reviews once, and a person makes the final call.

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