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    <title>Rueseo · Writing</title>
    <link>https://ruesandora.com/writing/</link>
    <description>Guides, reports and case studies on SEO, GEO and AEO from Rueseo.</description>
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    <lastBuildDate>Thu, 29 Oct 2026 00:00:00 GMT</lastBuildDate>
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      <title>Three tools scored the same 10 sites: why the scores disagree</title>
      <link>https://ruesandora.com/writing/three-tools-same-10-sites</link>
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      <pubDate>Thu, 29 Oct 2026 00:00:00 GMT</pubDate>
      <description>Three GEO audit tools measured the same 10 sites and their rankings agreed anywhere from 0.19 to 0.70. Causes: scope, scale, bot access gates. Small sample.</description>
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      <title>We scanned our own site: 21 signals are open on ruesandora.com</title>
      <link>https://ruesandora.com/writing/our-own-site-scan</link>
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      <pubDate>Thu, 29 Oct 2026 00:00:00 GMT</pubDate>
      <description>On 18 October 2026 we scanned our own site with Ruescan: score 86, 21 of 188 signals open. Which ones are open, what we fixed in a week, how to read the report.</description>
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      <title>We tested our own brand with 30 questions: 0/15 on category queries</title>
      <link>https://ruesandora.com/writing/we-measured-our-own-brand</link>
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      <pubDate>Thu, 29 Oct 2026 00:00:00 GMT</pubDate>
      <description>We asked ChatGPT, Gemini and Perplexity 30 questions. On category queries our brand appeared in 0 of 15 answers. Asked by name, it varied a lot by engine.</description>
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    <item>
      <title>Why 11 of 30 sites could not be measured: firewalls and scanners</title>
      <link>https://ruesandora.com/writing/why-11-sites-were-unmeasurable</link>
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      <pubDate>Thu, 29 Oct 2026 00:00:00 GMT</pubDate>
      <description>11 of 30 Turkish sites could not be measured in the first round and 7 answered the scanner with 403. What unmeasured means and how to test your site.</description>
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    <item>
      <title>4 ways to measure AI visibility and which one to choose</title>
      <link>https://ruesandora.com/writing/ways-to-measure-ai-visibility</link>
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      <pubDate>Wed, 28 Oct 2026 00:00:00 GMT</pubDate>
      <description>Four ways to check whether your brand appears in AI answers: a fixed question set, a paid tool, server logs, Search Console and Bing reports. A decision table.</description>
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    <item>
      <title>What to do when an AI answer gets your company wrong</title>
      <link>https://ruesandora.com/writing/ai-answer-wrong-about-company</link>
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      <pubDate>Wed, 28 Oct 2026 00:00:00 GMT</pubDate>
      <description>ChatGPT or an AI summary says something wrong about your company: find the source, fix your own pages, use the product's feedback route. What KVKK says.</description>
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    <item>
      <title>Can you submit your website to ChatGPT? What you can do</title>
      <link>https://ruesandora.com/writing/submit-site-to-chatgpt</link>
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      <pubDate>Tue, 27 Oct 2026 00:00:00 GMT</pubDate>
      <description>OpenAI's documentation describes no form for adding a site to ChatGPT. You can allow its search bot and make sure your pages are in search indexes.</description>
    </item>
    <item>
      <title>Rebrand or domain move: stop AI from searching the old name</title>
      <link>https://ruesandora.com/writing/rebrand-domain-move-ai-checklist</link>
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      <pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate>
      <description>A move splits into two jobs: moving the pages, and updating the link between your brand and your domain. A checklist built on Google's site move guide.</description>
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    <item>
      <title>Turkish characters in URLs (ı, ş, ğ): do they cause problems?</title>
      <link>https://ruesandora.com/writing/turkish-characters-in-urls</link>
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      <pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate>
      <description>Should a URL use Turkish letters like ı, ş and ğ? What Google's URL guide says, why %C4%B1 codes appear, the upper and lower case trap, and the options.</description>
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    <item>
      <title>Where does GEO's “up to 40%” come from? What the paper says</title>
      <link>https://ruesandora.com/writing/geo-up-to-40-percent-claim</link>
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      <pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate>
      <description>The “GEO boosts AI visibility by up to 40%” line comes from one paper. What it measured, what “up to” means, and why you cannot copy it to your site.</description>
    </item>
    <item>
      <title>Google AI Mode and AI Overviews in Turkey: what to do</title>
      <link>https://ruesandora.com/writing/google-ai-mode-turkey</link>
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      <pubDate>Sun, 25 Oct 2026 00:00:00 GMT</pubDate>
      <description>Google began rolling out AI Mode and AI Overviews in Turkey on 18 February 2026. Is there an extra rule for Turkish sites? What to check and how to measure.</description>
    </item>
    <item>
      <title>How to see AI-referred visitors in GA4</title>
      <link>https://ruesandora.com/writing/ga4-ai-referral-traffic</link>
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      <pubDate>Sun, 25 Oct 2026 00:00:00 GMT</pubDate>
      <description>See clicks from ChatGPT, Gemini and Claude in GA4 via the AI Assistant channel. Why AI Overviews and AI Mode are not separate, and how to add a custom one.</description>
    </item>
    <item>
      <title>Organization schema for a Turkish company: legal name, tax ID</title>
      <link>https://ruesandora.com/writing/organization-schema-turkish-company</link>
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      <pubDate>Sat, 24 Oct 2026 00:00:00 GMT</pubDate>
      <description>How to add Organization schema to a company site in Turkey: what name, legalName, taxID and sameAs hold, whether to publish a tax number, and what to check.</description>
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    <item>
      <title>What is query fan-out? How AI search splits one question</title>
      <link>https://ruesandora.com/writing/what-is-query-fan-out</link>
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      <pubDate>Sat, 24 Oct 2026 00:00:00 GMT</pubDate>
      <description>Query fan-out is how AI search splits one question into subtopics, runs searches and merges the results. What Google says and what it means for your site.</description>
    </item>
    <item>
      <title>What is Content-Signal? Three AI permissions in robots.txt</title>
      <link>https://ruesandora.com/writing/what-is-content-signal</link>
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      <pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate>
      <description>Content-Signal is a robots.txt line that says yes or no for search, AI answer input and model training. Is it a standard, do bots follow it, should you add it?</description>
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    <item>
      <title>Which search index feeds ChatGPT, Gemini, Copilot, Claude?</title>
      <link>https://ruesandora.com/writing/which-search-index-feeds-ai-answers</link>
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      <pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate>
      <description>Google AI Overviews and Gemini use Google's index, Copilot uses Bing. What the documents say, and do not say, about ChatGPT, Perplexity and Claude, sourced.</description>
    </item>
    <item>
      <title>How to show a last-updated date on your homepage</title>
      <link>https://ruesandora.com/writing/homepage-last-updated-date</link>
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      <pubDate>Thu, 22 Oct 2026 00:00:00 GMT</pubDate>
      <description>Add a visible 'Last updated' line to your homepage and a matching dateModified in its markup. What Google says, which mistakes to avoid, and a curl check.</description>
    </item>
    <item>
      <title>Is your page blank without JavaScript? A 2-minute curl test</title>
      <link>https://ruesandora.com/writing/raw-html-test-curl</link>
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      <pubDate>Thu, 22 Oct 2026 00:00:00 GMT</pubDate>
      <description>Do AI crawlers run JavaScript? Official docs are silent. A two-minute curl check shows whether your page text is in the first HTML, and how to read the result.</description>
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    <item>
      <title>Are Turkey's biggest websites ready for AI? We measured 30</title>
      <link>https://ruesandora.com/writing/turkey-websites-ai-readiness</link>
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      <pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate>
      <description>We checked the homepages of 30 Turkish sites in 8 sectors for AI readiness: 6 block at least one AI bot, 10 have llms.txt, and a stale date is the top issue.</description>
    </item>
    <item>
      <title>Make the first paragraph the answer: short-answer blocks</title>
      <link>https://ruesandora.com/writing/how-to-write-a-short-answer-block</link>
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      <pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate>
      <description>A short-answer block answers the page's question in two or three sentences at the top. How to write one, examples, and what Google says about it, with sources.</description>
    </item>
    <item>
      <title>If ChatGPT-User ignores robots.txt, how to protect a page?</title>
      <link>https://ruesandora.com/writing/user-triggered-ai-bots</link>
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      <pubDate>Mon, 19 Oct 2026 00:00:00 GMT</pubDate>
      <description>User-triggered AI bots may ignore robots.txt. What each company says, and how to protect a private page: login, noindex, firewall.</description>
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    <item>
      <title>Is Cloudflare blocking AI bots you allowed in robots.txt?</title>
      <link>https://ruesandora.com/writing/is-cdn-blocking-ai-bots</link>
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      <pubDate>Sun, 18 Oct 2026 00:00:00 GMT</pubDate>
      <description>robots.txt is a permission file, not a firewall. Which Cloudflare settings can block AI bots, the 15 September 2026 defaults, and how to check your site.</description>
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    <item>
      <title>AI bots in your server logs: real OAI-SearchBot or a fake?</title>
      <link>https://ruesandora.com/writing/verify-ai-bots-server-logs</link>
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      <pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate>
      <description>A log line saying OAI-SearchBot proves nothing, since anyone can type that name. How to check a visit against the official IP list, with a short script.</description>
    </item>
    <item>
      <title>What is GEO and how is it different from SEO? Google's view</title>
      <link>https://ruesandora.com/writing/what-is-geo-vs-seo</link>
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      <pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate>
      <description>GEO and AEO are names for getting your site shown in AI answers. Google still calls it SEO. What changes, what stays the same, how to measure: a sourced guide.</description>
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    <item>
      <title>What is llms.txt, what does it do, and do you need it?</title>
      <link>https://ruesandora.com/writing/what-is-llms-txt</link>
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      <pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate>
      <description>llms.txt is a Markdown file that lists your key pages for AI tools. Its format, what Google says about it, and what to check before you add one to your site.</description>
    </item>
    <item>
      <title>How AI answers pick which brands to name, and how we track it weekly</title>
      <link>https://ruesandora.com/writing/how-ai-answers-pick-brands</link>
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      <pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate>
      <description>Where ChatGPT, Perplexity, Gemini, Copilot and AI Overviews find the brands they name, how to get your brand mentioned, and how we measure it every week.</description>
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    <item>
      <title>Google's guide to generative AI content: the October 2026 update</title>
      <link>https://ruesandora.com/writing/google-generative-ai-content-guide</link>
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      <pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate>
      <description>Google updated its generative AI content guide on 1 October 2026. What it says now, what the rater guidelines add, and how we check our AI-made content.</description>
    </item>
    <item>
      <title>How we built our bilingual EN/TR site: hreflang, redirects, language detection</title>
      <link>https://ruesandora.com/writing/bilingual-site-hreflang-redirects</link>
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      <pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate>
      <description>English at the root, Turkish under /tr/, 301s in a _redirects file, hreflang with x-default, a narrow language redirect, git-based lastmod and IndexNow.</description>
    </item>
    <item>
      <title>Robots.txt for AI bots: who to allow</title>
      <link>https://ruesandora.com/writing/robots-txt-for-ai-bots</link>
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      <pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate>
      <description>Search bots, training bots and user-triggered fetchers from OpenAI, Anthropic, Perplexity and Google, with robots.txt examples and the CDN layer to check.</description>
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    <item>
      <title>Running AI agents with a checker</title>
      <link>https://ruesandora.com/writing/ai-agents-with-a-checker</link>
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      <pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate>
      <description>How we run AI agents: a lead splits the work, each agent works on its own git branch, a separate checker reviews once, and a person makes the final call.</description>
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